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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When talking with several executives this week about the launch of new leagues this month in volleyball, basketball, and golf, as well as all the niche sports vying for coverage and the mainstays we keep defaulting back to, one question kept coming up…who is the audience, and more importantly what’s the reason you are giving …
This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …
As we start August there are Olympic sized best practices in and out of Paris that we wanted to highlight four. Bucks Stop Obesity Here. The Milwaukee Bucks, always looking for a way to cut through the clutter with unique partnership activations, even in the offseason, found one with a long runway leading to success …
The season didn’t end for the Milwaukee Bucks as expected, but there was an offcourt win worth noting…one that came from relationships and being professional and business like in a world where many organizations run and hide for fear of upsetting an athlete who was wrong. For those who don’t know, the Bucks Patrick Beverley …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, the opening fo the WNBA Season and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Wednesday . Star Wars …
GUEST POST: As we have done from time to time, we have featured some great storytelling and best practices from guest writers. Here is a good one all Giannis from Scott Trick. Scott has collected sports cards since the early 80’s and because of his love for collecting he started the website sports card authority. …
This weekend the Milwaukee Bucks gave away to their first 10,000 fans attending a game, a small piece of their championship court. Not big, but big on impact, and it showed how much a team can make an impact with the old fashioned, tactile memento which will hold great value for fans of all ages. …
“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read the large New York Times story on new Milwaukee Bucks play-by-play announcer Lisa Byington, the first fulltime female play-by-play announcer for an NBA team. First. There it was again, …
A few days ago I got a call from a media member working on a story on how the NBA could recover from a finals that had two smaller market teams and did not have Kevin Durant or LeBron James in it. I went through all the same things people who parachute in looking for …
Fear The Deer. Given the Milwaukee Bucks on court success this year, led by “The Greek Freak” Giannis Antetokounmpo, it’s not hard to understand how the team has become the toast of the NBA. Young. Athletic, play at a fast pace, accessible players in a new arena in a sports hungry town with a new …
