JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the questions that always comes up in class is how can you make a “viral moment” happen? Well, you kinda can’t, but what you can do is be always listening and learning and being able to be nimble enough and have the trust of leadership to act smartly so that the match is …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
It is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth. And while a study this week in the Sports Business Journal showed that usage and adaptation …
Beach Volleyball is a great lifestyle sport that has had trouble resonating on a national level away from the Olympics in a troubled economy. In short, it costs a lot of money to support a tour which needs to build its own venues and then needs a live TV draw at a time (weekend afternoons) …
