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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thanks to our summer intern Drew Antin, we are able to pull together some summaries from our podcast recently that touch on diversity of thought, action, business and disruption. Here are three short and effective listens for the weekend and the early summer. You can listen to all of our episodes here. Christian Ponder on …
Say goodbye Mankato. After almost 50 years, the Minnesota Vikings are spending their NFL preseason at home, in their new TCO Performance Center in suburban Minneapolis. While there will be 11 teams on the road for training camps; keeping in mind the Rams, Raiders and Chargers will probably take up state of the art residences …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
Victor Oladipo’s use of Google Glass during the NBA Draft created a great deal of buzz, especially when he couldn’t wear the unlicensed product on to the stage when his name was called. Still, the stylish looking glasses provided some unique perspective as the former Indiana star milled about the Green Room at Barclays Center. …
Maybe its because it is a mix of students and global sports executives from all areas of business, maybe its because the setting is a college campus, maybe its because the combination of those two give the speakers a chance to be a little more loose and free thinking with ideas, but for the seventh …
