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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s always great to continue learning and be curious about industries and brands that we know of, but not a great deal about. So we spent 45 minutes learning about the business of wine from our longtime friend Caroline Shaw, who is running global communications and new business marketing for E. & J. Gallo Wines. …
As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …
The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …
It is almost time for President Obama to start ramping up the engines for the run to November. As the Republicans twist back and forth between Rick Santorum, Mitt Romney and other challengers, the Democrats have stood on the sidelines waiting their turn to start moving against whomever is on the other side. This week …
Four years ago this month, Sports Illustrated ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not know about. …
It is an interesting time for the Mormon religion. A Broadway show by the creators of South Park mocks the faith but gives it great visibility and the ability to laugh at itself…it boasts not one but two Presidential candidates, and it has one of the most marketable basketball personalities in Jimmer Fredette, who Thursday …