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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world…a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA Summer League and free agent movement, some minor …
If you ask many casual fans where “Baseballtown” is they may say St. Louis, Cooperstown, Williamsport, Chicago…but Reading, Pa? Correct. Reading, the home of the AA Reading Phillies, smartly grabbed the title in 2002, when a local boys and Girls Club presented the plan and the history of Reading in baseball lore to the late …
There are few weekends busier than this one in sports for big events (especially if you happen to be in Florida). From the roar of Daytona to the snap of spring training (throwing in several hundred college games across the state as well) to NBA All-Star weekend and the NFL Combine, and virtually no sports …
An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …
As the baseball world heads to All-Star and everyone celebrates the brand of Derek Jeter, It is interesting to see how Brand Jeter going forward can take some pointers from another Yankee great…Hall of Famer Yogi Berra. Yogi Berra’s legacy is as vibrant today as it was when the St.Louis native first arrived in the …
MLB’s fan-riven final spots for the All-Star team have always made for fun competition, and in the past few years the advent of social media components have driven the fan awareness factor to new heights. The teams have come up with a series of creative campaigns to drive awareness, making the old process of ballot …
