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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are few team sports competitions with such a long history and tradition as Davis Cup in men’s tennis. Similar to Ryder Cup in golf, Davis Cup takes usually the best of the best in an individual men’s sports and brings those players together in the rarest of rare, as a team, to play for …
Save for this past week’s Hall of Fame announcement and the on-going Alex Rodriguez drama, baseball’s Hot Stove is on a low simmer for the next few weeks (except for the New York opening of “Bronx Bombers” on Broadway, of course). However in Australia it is mid-summer, and one of the world’s other global stick …
The Bridgestone Winter Classic on New Year’s Day is being touted as the best ever and impossible to top. True? Depends on your perspective, but for “brand hockey” this year’s New Year’s Day Game is even more potentially impactful than all the games held before as it becomes the launch point for the sport as …
It came pretty quietly a few weeks ago, Thomas Tull, Chairman of legendary Pictures, was selected to the Board of Directors for The National Baseball Hall of Fame and Museum. While many may look at the move and go on to the next tidbit of information, it really is an interesting progressive signal of things …
There are 14 minor league baseball clubs within a 90 minute drive of anywhere in the New York area, all with various promises of affordable family fun and entertainment. However according to an announcement that came very quietly on the day after Thanksgiving, that total for 2014 at least will only be 13 with the …
It was only fitting that New York Yankees legend Mariano Rivera served as the closer – albeit this time for an event that has a major impact on the future, not the present. The impact however, was less about baseball and more about legacy. It was the end of the 30th March of Dimes Sports …
For people of a certain age, seeing Marlboro or Virginia Slims or Winston associated with the biggest brands in American sport was commonplace. Big tobacco fueled bug sponsorships, especially when the Federal Government began curtailing cigarettes from their first large-scale media investment…television…in the late 1960’s. Along with smokes, spirits also fueled the athletic coffers, turning …
Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …
Analytics continues to become more pervasive in sport, whether it is through improved wireless service in arena being able to adequately service thousands of handheld devices equally to improve a fan experience, crowdsourcing ability which enables teams to know the trends and tendencies instantaneously of who is sitting in a certain section, video game insertion …
Watching the amazingly eloquent tributes done for Mariano Rivera these past few weeks has New Jersey Devils fans, and for that matter most of hockey at least pondering for a second, what will the sport do for Martin Brodeur when he makes his exit. While the Yankees future hall of famer is certainly beyond reproach …
