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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Who Prints Media Guides and Notes In A Growing Digital World? No One Seemed To Know, So We Asked…

October 13, 2026 by Joe Favorito

This past summer, when we had nothing better to do, we dispatched our intern Wynne Kenna on a project we had wondered about. How many teams, in the four men’s major leagues (NFL, NBA, NHL, MLB) still print materials? It came about after the time we spent in and around FIFA for both the Club …

Read moreWho Prints Media Guides and Notes In A Growing Digital World? No One Seemed To Know, So We Asked…

The Yankees Have A “Sequel” That’s A Marketing First…

October 6, 2026 by Joe Favorito

While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …

Read moreThe Yankees Have A “Sequel” That’s A Marketing First…

An Example of How ‘Little Things Matter” Even 40 Years Later…

October 4, 2026 by Joe Favorito

This past week Doug Glanville had a great read on his why for MLB Hall of Famer Mike Schmidt. It takes us through the young Glanville through his encounters as a Major Leaguer and beyond, and reenforced the power of friendship, mentorship and leadership over the decades. You can read it here. Reading the story …

Read moreAn Example of How ‘Little Things Matter” Even 40 Years Later…

Audio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

October 2, 2026 by Joe Favorito

A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …

Read moreAudio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

“Banning” Sounds Sexy and Powerful, But It Rarely Works…

September 29, 2026 by Joe Favorito

This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …

Read more“Banning” Sounds Sexy and Powerful, But It Rarely Works…

Alonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

September 27, 2026 by Joe Favorito

“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …

Read moreAlonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit

September 21, 2026 by Joe Favorito

Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …

Read more‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit

Fly or Die; Expanding and Breaking The Circle of Relevance Again…

September 15, 2026 by Joe Favorito

There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest addition of her Fourth Wing series was part of a Mets collab for fans of the series, many …

Read moreFly or Die; Expanding and Breaking The Circle of Relevance Again…

Learning From Loss, And The Value of Teachable Moments

August 28, 2026 by Joe Favorito

I love learning from coaches and one of the biggest areas most talk about…but most in business hate to…is learning from loss. No matter who you are in the zero sum game of sport, you will lose probably more than you win, and while we dwell on the big moments…everyone’s fans are the best, our …

Read moreLearning From Loss, And The Value of Teachable Moments

Keep Adjusting To The Wobbles and Hitting the Curves…

August 20, 2026 by Joe Favorito

I enjoy learning from the deeper dive sports shows we get to see on platforms like Netflix and HBO. Having always been a fan of “Hard Knocks” I was interested to see what this season would bring us, chronicling the defending champion Seattle Seahawks, while also watching Netflix’s new season of “Quarterback.” Both have delivered. …

Read moreKeep Adjusting To The Wobbles and Hitting the Curves…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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