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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in big time sports and promotions …
The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new heights Monday when Rep. Weiner admitted a …
For anyone who has a child with food-related allergies, combating the challenges of diet can be very difficult, especially if the allergic reactions are sometimes hard to track, undermarketed or without support in the mainstream. The violent reactions to peanut allergies have even created “peanut free zones” in schools and even at some public areas …
Sometimes in the midst of a very crowded spring sports season, those properties that are always there and have done so much, like baseball and NASCAR, tend to get taken for granted. The excitement over the Indy 500 Centennial, the annual extravaganza of the NCAA Lacrosse Championships, even the rise of a very compelling MLS …
Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …
For a while over the weekend it seemed like the “Bronx Zoo” days of the New York Yankees had returned, with a dash of 21st Century technology thrown in. The reeling Yanks had the Red Sox in town, a national TV game to play and were in the midst of their longest losing streak of …
The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …