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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Much will be made of Sony Pictures “Moneyball” this fall and how it ill help baseball as a brand, or how the upcoming Lionsgate film “Warrior” will lift the brand value and casual interest in Mixed Martial Arts, but at the end of the summer the sport which again will win the big screen battle …
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day Sunday it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that …
A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became the temporary name of the home of the …
It has been a long road back for BP, trying to restore consumer confidence in the brand after the disaster in the Gulf of Mexico. Partners abandoned them, consumers rebelled, government officials encouraged boycotts, and change came. However slowly and steadily the company has rebuilt consumer confidence, and although it may never have a day …
Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in big time sports and promotions …
The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new heights Monday when Rep. Weiner admitted a …
For anyone who has a child with food-related allergies, combating the challenges of diet can be very difficult, especially if the allergic reactions are sometimes hard to track, undermarketed or without support in the mainstream. The violent reactions to peanut allergies have even created “peanut free zones” in schools and even at some public areas …
Sometimes in the midst of a very crowded spring sports season, those properties that are always there and have done so much, like baseball and NASCAR, tend to get taken for granted. The excitement over the Indy 500 Centennial, the annual extravaganza of the NCAA Lacrosse Championships, even the rise of a very compelling MLS …
Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …
For a while over the weekend it seemed like the “Bronx Zoo” days of the New York Yankees had returned, with a dash of 21st Century technology thrown in. The reeling Yanks had the Red Sox in town, a national TV game to play and were in the midst of their longest losing streak of …