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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Grit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

January 19, 2025 by Joe Favorito

We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …

Read moreGrit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

Golf, Careers, and The Business of MLS…Three good listens to start October…

October 1, 2024 by Joe Favorito

As we turn the page to another month, a few good listens on careers, leadership…and The Masters. You can find all our podcasts from the last seven years here. Almost all are under an hour, and we hope you walk away from the first as well as the last so far, learning a little bit …

Read moreGolf, Careers, and The Business of MLS…Three good listens to start October…

Lessons From The Road…Missouri and Kansas Style…

July 27, 2024 by Joe Favorito

It was a busy three days in and around Kansas and Missouri this past week, all without actually venturing into the heart of Kansas City, Missouri, which I am looking forward to on a later trip this fall. Still even with touching the fringes of KC, there were a ton of best practices and learnings, …

Read moreLessons From The Road…Missouri and Kansas Style…

Brand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

May 16, 2024 by Joe Favorito

The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …

Read moreBrand building, Media Attention And No One Loses…American Sports “Nonevents” Continue To Grow…

Socks As The New Tie, Idea Jars, Graffiti Artists and The Spruce Goose…Learnings From Three Days In LA.

April 20, 2024 by Joe Favorito

While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …

Read moreSocks As The New Tie, Idea Jars, Graffiti Artists and The Spruce Goose…Learnings From Three Days In LA.

With Crocs Sports Now Abounding With Gen Z, Can Jibbitz Nights In Sports Be Far Away?

February 21, 2024 by Joe Favorito

So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …

Read moreWith Crocs Sports Now Abounding With Gen Z, Can Jibbitz Nights In Sports Be Far Away?

Monday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

December 11, 2023 by Joe Favorito

Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …

Read moreMonday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

Halfway Through 2023…What A Ride So Far…

July 2, 2023 by Joe Favorito

Saturday I was in the Verizon store begrudgingly getting a new phone and I was talking to a mom and her daughter next to me. The mom. About my age, was bemoaning all this “technology” and how the ‘80’s and the ‘70’s was better. I laughed and looked at the daughter, who was 22 and …

Read moreHalfway Through 2023…What A Ride So Far…

Red Nose Day Returns…Simple, Visual, Actionable Oppt For Athletes and Teams…

May 20, 2023 by Joe Favorito

It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …

Read moreRed Nose Day Returns…Simple, Visual, Actionable Oppt For Athletes and Teams…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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