JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …
It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started across the river at Yankee Stadium. …
With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that …
They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …
There is no doubt that for most brands in the United States, one of the biggest demographics to tackle is the Latino market. Especially in sports and entertainment, Latinos are engaged, passionate and loyal followers, and the demo continues to grow with each passing day. However the audience can remain very elusive and quite segmented, …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …