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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 21, make it to success on this side of the pond as it has for 30 years in the UK. For those who have not seen the ads or watched the promotions especially across …
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …
It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started across the river at Yankee Stadium. …
With all the issues tied to sport today, from Deflate Gate to the wreck of a season the Knicks are having, it is nice to find a unique voice, a refreshing reminder of what good can come from sport, and how one can take the gifts given them to “Pay It Forward,” a trait that …
They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …