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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

A Galaxy Of PR Success…

December 15, 2014 by eastwin5

From Landon Donovan’s farewell tour to the news that a rival club was leaving and another one was coming in to their completed “First To Five,” culminating with an extra time win over the New England Revolution in MLS Cup, it was a thrilling and sometimes exhausting ride for the Los Angeles Galaxy this past …

Read moreA Galaxy Of PR Success…

Galaxy Go Authentic…

September 13, 2014 by eastwin5

The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the mega-franchises like the Seattle Sounders and the Portland Timbers, are probably the casual sports fan team of choice when people …

Read moreGalaxy Go Authentic…

Soccer In New York; The Strategic Battle Builds

July 31, 2014 by eastwin5

In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and …

Read moreSoccer In New York; The Strategic Battle Builds

What’s Next In The U.S., “Brand Soccer”?

June 27, 2014 by eastwin5

It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the U.S. Men’s National Team continues its good …

Read moreWhat’s Next In The U.S., “Brand Soccer”?

Bayern and Boca; Soccer Marketing In The States Grows…

June 20, 2014 by eastwin5

There is little doubt that soccer, from the grassroots through the World Cup, continues to have a growing presence in the mindset of the casual sports fan in the United States. While still not as embedded on the professional side as it is in the rest of the world, the sport is more buzzworthy and …

Read moreBayern and Boca; Soccer Marketing In The States Grows…

#PassTheLove Starts To Score With Consumers…

June 13, 2014 by eastwin5

Last fall Mondelez International and Soccer United Marketing announced a wide ranging partnership across some of the biggest brands in the consumer space, which, the goal (no pun intended), was to bring soccer touch points to almost anyone cruising an aisle in a food store.  The Mondelez brands, which include Oreo and Chips Ahoy cookies, …

Read more#PassTheLove Starts To Score With Consumers…

Rugby 7’s Makes Its Case…

June 8, 2014 by eastwin5

Last weekend I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional …

Read moreRugby 7’s Makes Its Case…

Can Sky Blue Find Green?

April 25, 2014 by eastwin5

They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent, four of which are from various parts of the state. They now have a consistent home base in a soccer crazy corridor between two major markets. They are perhaps the most …

Read moreCan Sky Blue Find Green?

As Their NASL Season Two Begins, Can “Brand Cosmos” Keep Growing?

April 13, 2014 by eastwin5

The past few weeks the legendary Pele has made the rounds of book stores and media venues hyping his new book, while fans around the world stay glued to TV’s and mobile devices watching Champions League, news of coming World Cup, and final races for all the elite leagues across Europe. In North America, Major …

Read moreAs Their NASL Season Two Begins, Can “Brand Cosmos” Keep Growing?

The New Sponsored Logo Game: The Battle of Consistency vs. Risky Dollars…

April 6, 2014 by eastwin5

In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and other uniform pieces to an audience who want different, at least to have in their closets. With …

Read moreThe New Sponsored Logo Game: The Battle of Consistency vs. Risky Dollars…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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