JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …
There was a time when people were all up in arms about sports moving off of free or broadcast TV on to “cable,” and how that move would dissipate interest in sports (those people also forgot that for decades not every game of a home team was even on TV, and things like blackout rules …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, the opening fo the WNBA Season and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Wednesday . Star Wars …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
Art and sport are a great mix of self expression, and the symbiotic relationship between the two, tied to the collectable market, continues to grow. We have seen how Topps has re-envisioned classic cards with the use of street artists, how sneakers have become a form of storytelling for athletes more than ever, and how …