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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

Seeding Promotional Ideas; Brooklyn Nets, Portland Thorns Pitch In With Trees…

April 8, 2021 by Joe Favorito

We are back into the season where promotions at games will begin in earnest. Will they change? What will be new? When is the first digital sock giveaway? One promotion which ties to cause has started to sprout up (pun intended) from both sides of the country…one started to grow before the pandemic (pun again), …

Read moreSeeding Promotional Ideas; Brooklyn Nets, Portland Thorns Pitch In With Trees…

Simple Idea, Big Impact: Filling The ‘Fridge

July 23, 2020 by Joe Favorito

 Sometimes the simplest or even most impactful, of activations are found in unique places. Case in point was this story in the New York Times last week by Amanda Rosa that talked about how community groups, restaurants and even some private citizens throughout the city were setting up used but functioning refrigerators outside on the …

Read moreSimple Idea, Big Impact: Filling The ‘Fridge

Gray Areas, Yellow Lights And the Importance Of Staying Relevant

May 23, 2020 by Joe Favorito

While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …

Read moreGray Areas, Yellow Lights And the Importance Of Staying Relevant

Lessons From The Field, Part 4

May 16, 2020 by Joe Favorito

Here is the fourth in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From The Field, Part 4

XFL And Measuring Success: Maybe Rewriting The Script?

February 15, 2020 by Joe Favorito

As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …

Read moreXFL And Measuring Success: Maybe Rewriting The Script?

“Whatever You Grow Will Save A Bro,” Movember Returns…

October 29, 2019 by Joe Favorito

It’s almost November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a an even wider reach with partners (Bluestone, MasterCard, Toll Brothers, Planters) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” …

Read more“Whatever You Grow Will Save A Bro,” Movember Returns…

Teams Talks Streaming And Global Growth; How About More Speaking To Locals In Their Languages?

October 5, 2019 by Joe Favorito

There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, …

Read moreTeams Talks Streaming And Global Growth; How About More Speaking To Locals In Their Languages?

MISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…

July 28, 2019 by Joe Favorito

We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …

Read moreMISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…

Quietest Day, Biggest Stage: Thoughts On What Needs To Be Next For Women’s Soccer

July 10, 2019 by Joe Favorito

We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …

Read moreQuietest Day, Biggest Stage: Thoughts On What Needs To Be Next For Women’s Soccer

Guest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…

July 7, 2019 by Joe Favorito

The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics   Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …

Read moreGuest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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