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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

Weibo Winners: Premier League, the NBA and Stephon Marbury…

December 18, 2015 by eastwin5

The Mailman Group came out this week with their most influential sports brands on Weibo (which if you don’t know is the Chinese equivalent of what Twitter is elsewhere), and it points to the rising level of casual engagement in global sport that a curious and engaged Chinese audience is following. It is certainly not …

Read moreWeibo Winners: Premier League, the NBA and Stephon Marbury…

FC Bayern Munich Builds Brand; In The U.S.

November 27, 2015 by eastwin5

It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the …

Read moreFC Bayern Munich Builds Brand; In The U.S.

“Movember” Looks To Keep Growing…

November 1, 2015 by eastwin5

As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate and Testicular Cancer Awareness. Since 2003, the Movember Foundation has …

Read more“Movember” Looks To Keep Growing…

Getting Red Bullish On Soccer Marketing…

July 17, 2015 by eastwin5

There was a time not too long ago when the Red Bulls played to the notion that star power and the value of their parent company’s marketing would drive buzz and attendance and build the following of the team. They had a new stadium, several global stars, success on the pitch and were the only …

Read moreGetting Red Bullish On Soccer Marketing…

Women’s World Cup Success; What’s Next?

July 7, 2015 by eastwin5

Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …

Read moreWomen’s World Cup Success; What’s Next?

With Olympic Qualifying On The Line, Rugby’s Time In The States May be Coming…

June 13, 2015 by eastwin5

Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more …

Read moreWith Olympic Qualifying On The Line, Rugby’s Time In The States May be Coming…

The Value of Being First: Cosmos and Cuba

June 4, 2015 by eastwin5

The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking to an audience that was not yet …

Read moreThe Value of Being First: Cosmos and Cuba

Simple Works; Mets, Jon Stewart Try To Help Push Along #GiveThem20

June 1, 2015 by eastwin5

The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …

Read moreSimple Works; Mets, Jon Stewart Try To Help Push Along #GiveThem20

Local Brands Can Ride The Coming Women’s Soccer Wave

May 30, 2015 by eastwin5

This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start  Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …

Read moreLocal Brands Can Ride The Coming Women’s Soccer Wave

Will Sport Don The Red Noses?

May 20, 2015 by eastwin5

It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 21, make it to success on this side of the pond as it has for 30 years in the UK. For those who have not seen the ads or watched the promotions especially across …

Read moreWill Sport Don The Red Noses?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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