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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …
Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …
One of the top priorities for any property is finding ways to lure the fans of tomorrow, regardless of age, Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. This weekend’s New York Times …
This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …
As we move into August of this bounceback summer, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go next and …
Gambling, CBD, Crypto, gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK and the categories for most (CBD is still dealing with legal state by state regulations) are more robust than ever. And of course let’s not forget about the millions spent on …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
As we move into August of this summer like no other, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go …
The following originally appeared on Portada The last few weeks if you watched any big sporting event on TV in North America you saw the commercial—in English: Michael Buffer (@Michael_Buffer) and Canelo Alvarez (@Canelo) in the ring in a lighthearted promotion to try the growing internet streaming service DAZN (@DAZN_USA) (pronounced Da ZONE for those who don’t know) tied to …
The following originally appeared on Portada) He is an Olympic wrestling champion, the only Latino athlete to take home gold for the United States in the Beijing Olympics in any sport. The son of undocumented immigrants who worked hard to give him a better life, Henry Cejudo’s (@HenryCejudo) narrative got all that much better last Saturday …
