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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the questions that always comes up in class is how can you make a “viral moment” happen? Well, you kinda can’t, but what you can do is be always listening and learning and being able to be nimble enough and have the trust of leadership to act smartly so that the match is …
What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …
It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis, sixty-five of the biggest names in sports broadcasting and …
Colleague and fellow Fordham alum Jon Pappas offered up some thoughts from this past Tuesday’s Sports PR Summit held at The Players Tribune. The sold out event had a host of panels and some great storytelling and lessons learned… While there were many thought-provoking and invaluable perspectives shared by panelists at this week’s 2016 Sports …
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
Those who know Adam Silver and have followed his career probably were not overly surprised by Tuesday’s announcement. He has learned not just from David Stern, but from countless others in sports, law, finance and communications as to what best practices should be. Listen, build consensus, communicate with those around you, take away surprises and …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
