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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we close the Olympic Games I got into a conversation with a colleague about the success of Eileen Gu, the place those of different countries who train in America, and the debate the Vice President of the US stirred in Milan over Gu’s choice to represent China and her ancestral ties vs. the U.S. …
Sarah McLachlan and Brandy, John Tesh and Barack Obama, Ludacris, Shaboozey, and Two Friends, cause marketing events, Hall of Fame selection announcements, a new media partner in NBC (which provided a Super Bowl promo a week in advance as part of the deal), camera angles and content galore, and all the tech innovations that a …
This time of year can end up being the grind for those who work in team sports. The cyclical nature of the business of games, from college to the highest level of pro sports ends up being rinse and repeat, regardless of whether the work being done is achieving the goal od growing personally and …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
If you work in and around communications in sports in North America, this is a week you should hopefully love, but you may hate. The convergence of winter team sports tied with mega events like The Super Bowl and the Winter Olympics make this a mad scramble for those looking to cut through clutter and …
Earler this year I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was reading by …
There he was again, finding a way to insert into a narrative tell a story, remind us how to enjoy the sometimes mundane act of watching an early January hoops game while a legendary coach gets…tossed out? Snoop Dogg does it again. If you haven’t watched or listened to his call as the Warriors Steve …
It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …
