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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …
Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted highlights and reports waiting for lightning to subside, over the proper amount of peanut butter to jelly in the sandwiches players were eating during the delay. The 70-30 PB to J …
The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …
Earlier this week I touched on the value of the “Trusted Advisor” and having a senior communications official at the table when decisions are made, off of a story done by former Clinton Press Secretary and head of communications at the NFL Joe Lockhart. The issue, and value of trust, came up again this week …
Team Handball is a thing. No it’s not the old school hitting the ball against a concrete wall many grew up with in the inner cities of the U.S. It is one of the most engaged training sports in the world. Ask many basketball players or soccer players about Team Handball and they will know …
The following originally appeared on Portada The last few weeks if you watched any big sporting event on TV in North America you saw the commercial—in English: Michael Buffer (@Michael_Buffer) and Canelo Alvarez (@Canelo) in the ring in a lighthearted promotion to try the growing internet streaming service DAZN (@DAZN_USA) (pronounced Da ZONE for those who don’t know) tied to …
A guest post today from colleague Scott Huntington. The NFL season is kicking off, and football fans are eagerly anticipating what the new season will hold. As far as NFL broadcasts go, we can expect a few small changes. New Broadcast Teams Most of the NFL TV providers’ broadcast teams will stay largely the same …
The following is by new contributor Scott Huntington… It’s hard to understate just how big of an impact Tiger Woods has had on golf. One of the game He caught fans attention immediately and completely changed how much people cared about the sport. With him taking a hiatus for the past couple years, people …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. However making those elements into a viable global standalone sporting competition has proved challenging, even in a time where unique content is the premium for any slew of carriers looking to draw …