JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …
USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these? (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
It used to be back in the day that Saturday mornings were where kids got their fix of weekend cartoons. Bugs Bunny, Scooby Do and on and on they went, filling network TV for hours. Now kids shows are on demand, and Saturday mornings especially are being filled more and more with another kind of …
There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …
Sometimes even for a World record, the simplest is the best. Glitzy, shiny, tricky, unique, yes they get the buzz, but a way to aggregate for a cause can be even better. That’s what will happen Saturday at Soldier Field, when over 60,000 people will gather, and millions more will watch around the globe as …
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, USA Track and Field, the IAAF, NBC, ESPN and Bandon Dunes Golf Resort. …