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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
It’s still a pristine sponsor environment for the most part, the NCAA Men’s Basketball Tournament, There is no on court signage, you have to look hard to even find a call directly to the tournament site NCAA.com (it’s on top of the backboard and sometimes on directional signage), and even with the huge social media …
For years the value of secondary media rights has been in question. Could the money be spent with traditional advertising and marketing…is it more of a vanity play…is there significant damage when a name changes to the team…does the next brand to take a title waste too much time in undoing the old name in …
One of the more entreprenurial hustles in sport branding is finding ways to creatively capture lightning in a bottle, a few minutes of exposure as a result of timing, luck and smart thinking. Such is the case with people who were able to cash in short term on the Jeremy Lin craze, with websites, bootleg …
The casual fan knows all about March madness and the craziness that ensues when the NCAA Men’s Basketball Tournament tips off. Heroes made, eventually a champion crowned and Cinderella usually dances again and again, at least for a few weeks. The heavily margined, tightly controlled advertising dollars that go against March madness are leveraged by …
