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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NCAA

High School Media Day Scores In Concept

July 25, 2014 by eastwin5

The overall potential for high school sports properties regionally and nationally remains a hot button for media and marketers, with many bullish on the future as national brands seek hyper local activity, cash strapped school districts look for ways to bring in revenue and media use cost-efficient tools to tell very worthy stories and capture …

Read moreHigh School Media Day Scores In Concept

Best Practices, Team PR: Josh Rawitch

July 21, 2014 by eastwin5

As we have mentioned before we would like to highlight some of the best of the best in communications and marketing more regularly with a short q and a. We start it off with Arizona Diamondbacks SVP, Josh Rawitch. One of the most respected team communications executives in professional sports, Josh Rawitch is entering his …

Read moreBest Practices, Team PR: Josh Rawitch

Maui Jim Scores In Social

July 11, 2014 by eastwin5

The eyeglass market is not an easy one to cut through in sports. Oakley, Ray Ban and others spend millions marketing, signing athletes and then creating custom product to engage fans and gain market share. However there are brands that can disrupt and find ways to cut through the clutter with some unique platforms. Maui …

Read moreMaui Jim Scores In Social

Big Ten, New Schools Win The Day, Look To The Future

July 3, 2014 by eastwin5

The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …

Read moreBig Ten, New Schools Win The Day, Look To The Future

Brand Hoopla: Five Star Basketball

June 18, 2014 by eastwin5

As part of our ongoing series with Columbia University ad the Full Court Press blog; grad student Tanner Simkins spent some time with various marketers and newsmakers in and around sports business. With school ending and the camp season getting started, Tanner talked with Leigh Klein, steward of the legendary Five Star brand. For over …

Read moreBrand Hoopla: Five Star Basketball

Lessons Learned: Joyce Aschenbrenner

June 3, 2014 by eastwin5

We are taking the time a day here and there to look at some of the lessons learned we featured in the book. Over the weekend I saw it was Joyce Aschenbrenner ‘s birthday, so we decided to highlight her story…see below.  One of the trailblazers for women in the industry, Joyce Aschenbrenner made her …

Read moreLessons Learned: Joyce Aschenbrenner

Lessons Learned: Robin Harris, Ivy league Executive Director

May 28, 2014 by eastwin5

As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director.  Colleague …

Read moreLessons Learned: Robin Harris, Ivy league Executive Director

In Addition To A Pair of Hoops Titles, UConn Wins The Merch Battle…

May 15, 2014 by eastwin5

As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …

Read moreIn Addition To A Pair of Hoops Titles, UConn Wins The Merch Battle…

The Sound of College Radio Gets Louder…

April 29, 2014 by eastwin5

There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …

Read moreThe Sound of College Radio Gets Louder…

As Spring Slowly Arrives, There Is No LAX Of Interest In Lacrosse Again

April 16, 2014 by eastwin5

Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …

Read moreAs Spring Slowly Arrives, There Is No LAX Of Interest In Lacrosse Again
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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