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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. There aren’t more or less than previous years, but they seem to be a little different. Often requests came from people looking to enter the sports or media field, now they are …
I have always believed that the fan experience to teams or leagues is about listening and adapting and learning about the individual, or the group, and what draws them to loyalty. Sometimes it’s literally hereditary, sometimes, its location based, sometimes its star power, sometimes its hard luck, sometimes it can be something as simple as …
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not …
On Thursday the New York Jets, with the second pick in the NFL Draft, selected edge rusher David Bailey. Well spoken, thoughtful and tremendously talented, fans of Gang Green are hoping he is the next piece in a puzzle to finally get New York to break their playoff drought. What interested me more though, were …
We have always heard the phrase that “hope springs eternal,” as the air gets warmer, the grass gets greener, in most places the future beckons brightly, we tend to get more excited and hopefully interested in what lies around the corner. Maybe that’s why the spring transfer window in college athletics opened this week. (Well …
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just wrote a blog explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are …
The digital world can be a tough place to navigate and can also be a place where people react without context. So April Fools jokes seem to be running more risk than reward where fake news seems to sadly rule the day. Now for decades creative and entrepreneurial folks have taken advantage to out one …
