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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NCAA

UConn, Chevy Score With Quick and Fun “Final Four” Promo…

April 4, 2014 by eastwin5

In college hoops, especially at this time of year for those schools left playing, timing is everything. Schools like Kentucky and Connecticut, on life support for an NCAA run just a few weeks ago, found a way to regroup and focus and make it to Dallas for this weekend’s Final Four, something that probably would …

Read moreUConn, Chevy Score With Quick and Fun “Final Four” Promo…

“Hardball Passport” Scores For Baseball Fans…

April 3, 2014 by eastwin5

Last fall our colleague Peter Casey launched an ambitious online tool where hoops fans could create a mosaic of all the great places they had seen hoops games, and marry those events to a narrative that matched any fans passion for basketball. It was called “Basketball Passport,” a first of its kind way to catalogue …

Read more“Hardball Passport” Scores For Baseball Fans…

Can Those “Other” Hoops Tournaments Find Their Niche?

March 26, 2014 by eastwin5

The world of the haves and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night.  However this year, perhaps more than ever, Cinderella seems to have gone …

Read moreCan Those “Other” Hoops Tournaments Find Their Niche?

“Beats By Dre” Scores With NCAA Seeding…

March 17, 2014 by eastwin5

The high end audio business tied to sport continues to boom, no pun intended, one of the  brands that continues to make noise in the space is still Beats By Dre.  From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …

Read more“Beats By Dre” Scores With NCAA Seeding…

Will Championship Week Move More To Gotham?

March 13, 2014 by eastwin5

As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …

Read moreWill Championship Week Move More To Gotham?

Building An Accepting Culture Goes Beyond The Game…

February 28, 2014 by eastwin5

The talk of gay male athletes coming out continued this week as Jason Collins joined the Nets, Michael Sam went through the NFL Combine, and closer to home, Drew University catcher Matt Kaplon revealed to his team that he was gay. As someone who went to an all-boys Catholic high school and had classmates and …

Read moreBuilding An Accepting Culture Goes Beyond The Game…

Will Pro Football Ever Spring Year-Round Again?

February 5, 2014 by eastwin5

Wednesday, just three days removed  those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of National Signing Day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed …

Read moreWill Pro Football Ever Spring Year-Round Again?

Little School, Big Idea: Caldwell (NJ) College

January 17, 2014 by eastwin5

This past week at article appeared in The Record Newspaper talking about the challenges and opportunities three Division I basketball programs in the state…Fairleigh Dickinson, Rutgers and Seton Hall…face in selling tickets and building brand. However with so many other programs competing across all divisions in New Jersey, we found one that is using technology …

Read moreLittle School, Big Idea: Caldwell (NJ) College

“Rivalry On Ice” Scored For “Brand Hockey”

January 14, 2014 by eastwin5

One of the great growth opportunities that appears to be occurring in conjunction with the rise of hockey interest in North America this winter is the expansion of interest in the college game. Whether its the effort of NBC Sports to expand its weekly coverage, the halo effect that the NHL’s added buzz from the …

Read more“Rivalry On Ice” Scored For “Brand Hockey”

The Megacast Gives Us A Glimpse Of the Future…

January 8, 2014 by eastwin5

Some critics will say it was a reaction to Turner’s announcement of multiple programs live for the coming Final Four, but for a world that constantly buzzes second screen, ESPN offered a very unique litmus test for what fans die hard and casual would want in a major event, not just a sporting event, going …

Read moreThe Megacast Gives Us A Glimpse Of the Future…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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