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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest. Schwan’s is a one of the national brands IMG College has brought to multiple school properties, with some assistance from Learfield Sports in lining up key schools. …
If you are a fan, no matter what, your team is going to stink at some point. It’s part of the ups and downs of the game; you win some, you lose some. However if you are a fan of the University of Oregon Ducks this year, every time you pick up a hard ticket …
The overall potential for high school sports properties regionally and nationally remains a hot button for media and marketers, with many bullish on the future as national brands seek hyper local activity, cash strapped school districts look for ways to bring in revenue and media use cost-efficient tools to tell very worthy stories and capture …
As we have mentioned before we would like to highlight some of the best of the best in communications and marketing more regularly with a short q and a. We start it off with Arizona Diamondbacks SVP, Josh Rawitch. One of the most respected team communications executives in professional sports, Josh Rawitch is entering his …
The eyeglass market is not an easy one to cut through in sports. Oakley, Ray Ban and others spend millions marketing, signing athletes and then creating custom product to engage fans and gain market share. However there are brands that can disrupt and find ways to cut through the clutter with some unique platforms. Maui …
The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …
As part of our ongoing series with Columbia University ad the Full Court Press blog; grad student Tanner Simkins spent some time with various marketers and newsmakers in and around sports business. With school ending and the camp season getting started, Tanner talked with Leigh Klein, steward of the legendary Five Star brand. For over …
We are taking the time a day here and there to look at some of the lessons learned we featured in the book. Over the weekend I saw it was Joyce Aschenbrenner ‘s birthday, so we decided to highlight her story…see below. One of the trailblazers for women in the industry, Joyce Aschenbrenner made her …
As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director. Colleague …
As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …
