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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
There they were in different parts of the same New Jersey newspaper Thursday, human interest pieces on former Rutgers football player Eric LeGrand and former New Jersey Nets star Jayson Williams. LeGrand, whose amazing story to overcome his injury induced paralysis has inspired hundreds of thousands of people to take stock and ownership of their …
Four late springs ago, as athletes finalized their preparation for the Beijing Games, I had the honor to work with the US Olympic Wrestling on a promotional tour of New York as they readied to go abroad. Unlike other Olympic years, the Americans were younger and largely untested and many officials were worried about their …
As we get deeper into what has become one of the busiest weeks in sports, between March Madness, NHL, NFL Free Agency and the NBA Trading Deadline, let’s take a look at another entity which is looking to capitalize one the fervor of March Madness…one that already has the elusive prize of legal wagering on …
While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past weekend as well. College baseball quietly began its official season of spring play, with amazing weather continuing in the Northeast and with little fanfare on the sports schedule. …
Every year around this time lacrosse ethusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
It used to be that the Senior Bowl was one of the few showcases that every college football senior would make mandatory. There were few pro days at colleges, individual workouts or mega-systems where teams could do their own analysis prior to the NFL Draft. It was a right of honor to be selected and …
Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
