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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Three years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …