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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There have been so many worthy tributes written about our friend Jim Hague, take the time to read a few of them here and here. While I made my way to St. Paul’s The Apostle Church in Jersey City Thursday for his last sendoff I wasn’t exactly sure what to expect. The high school coaches …
In the winter of 2003, the Toronto Maple Leafs took what was an unusual step in message control, breaking a trade news report on of all places, their own website. The move was met with scorn in a world where traditional, especially for such a traditional organization as an “Original Six” NHL franchise, was the …
Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed out of a large amount of money by a former agent and wanted to find a way to help inner-city kids understand how to manage their money so they were …
For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and evolving mystery to many. With that in mind, we connected with Mark Dreyer, a longtime media member with UK and …
You see the billboards everywhere from the Upper West Side to Secaucus, the hoops battle for Gotham…the Nets brand against the Knicks. One takes over subway cars with sleek images of its multi-million dollar renovation, the other takes out newspaper ads challenging companies to become their latest corporate partners. One lauds cheerleaders and dancers on …
