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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday night ESPN offered up another version of the Megacast, this one not with coaches film rooms and alternate voices calling games like they have for the College Football Championship. It was a running dialogue about the game and a wide variety of sports luminaries, from Dabo Swinney and Charles Barkley to Kenny Chesney and …
This month, the entertainment, sports and fashion giant WME | IMG added another acronym to its alphabet soup of a name: UFC. (Read the story by Ben Fowlkes in USA Today for greater detail.) While the $4-billion dollar deal has raised a few eyebrows for its steep company valuation, most analysts agree the price is …
Lately we have seen any number of brands trying to weave their ways into the news of the day with varying degrees of success. Footlocker told the world none of their employees, who wear referees jerseys, were part of the replacement crews, the site Ashley Madison offered up a cash price for Tim Tebow to …
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
As we hit the middle of January, a look at some good ideas, little things, smart moves that have popped up and are noteworthy. Individually they may not seem to be huge deals but in a business that is very large in stature but small in community, it’s the little touches that go a long …