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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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New York Mets

“Put It In The Books.” The Intangible, Educational, Conversational Value of Scoring A Game…

October 9, 2024 by Joe Favorito

A few weeks ago, my brother Chris was at CitiField for a Mets game and one of the twins was doing what she likes to do at a game…keep score. An usher walked by, looked down and asked her why she was doing homework at a game. When she explained she was keeping score of …

Read more“Put It In The Books.” The Intangible, Educational, Conversational Value of Scoring A Game…

The Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

May 21, 2024 by Joe Favorito

Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …

Read moreThe Business of Sport in Africa, Getting the Scoop on AI, and Storytelling In Books and Broadcast. Three Good Listens…

Worthwhile Promos; Pens Paint The Ice, Mets Have A Senior Moment…

April 28, 2024 by Joe Favorito

It’s always nice to see the little things that get done in storytelling that are worth emulating. Two from this week. Penguins paint the ice. Simple one, especially when you have a paint company…PPG…as your arena sponsor. For the second year in a row, the Pittsburgh Penguins allowed season ticketholders   onto the ice to paint …

Read moreWorthwhile Promos; Pens Paint The Ice, Mets Have A Senior Moment…

Kareem, Jimmy Buffet, And Appreciating Those Gone And Those Doing The Work…

September 18, 2023 by Joe Favorito

We keep losing people…good people we have known for a few days, a few years, or a lifetime. This year there have been close friends and distant colleagues we enjoyed staying in touch with; family members and grammar school classmates, as well as people we “knew of” along the trails. This past weekend as we …

Read moreKareem, Jimmy Buffet, And Appreciating Those Gone And Those Doing The Work…

Mets Follow A Buzzworthy Opportunity…The Local Super Bowl Ad

February 10, 2023 by Joe Favorito

How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… The Mets are the latest to take advantage of fishing where the fish are, unveiling a commercial that will run …

Read moreMets Follow A Buzzworthy Opportunity…The Local Super Bowl Ad

Signs Of Spring…Truck Day Arrives, A Great Baseball Best Practice…

February 3, 2023 by Joe Favorito

It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …

Read moreSigns Of Spring…Truck Day Arrives, A Great Baseball Best Practice…

What’s Old Is New Again…And Valuable…Expanding “Old Timers” and Alumni Gatherings…

September 17, 2022 by Joe Favorito

This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …

Read moreWhat’s Old Is New Again…And Valuable…Expanding “Old Timers” and Alumni Gatherings…

As Sports Streaming Hits 20 Years, A Reminder That Baseball is Doing Just Fine…

August 27, 2022 by Joe Favorito

We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …

Read moreAs Sports Streaming Hits 20 Years, A Reminder That Baseball is Doing Just Fine…

“Be A Swiss Army Knife,” and lots of other tidbits from A Conversation with PA Announcer Colin Cosell

August 15, 2022 by Joe Favorito

As MLB season heads down the home stretch soon we got to catch up with a voice millions know but may not know the story behind, Colin Cosell, who is the PA Announcer for the New York Mets, New York Riptide, and Brooklyn Cyclones. The grandson of the legendary Howard Cosell, Colin took time out …

Read more“Be A Swiss Army Knife,” and lots of other tidbits from A Conversation with PA Announcer Colin Cosell

Citifield Opener An Almost Perfect Day…But Why Not A Stub Still?

April 17, 2022 by Joe Favorito

Friday at CitiField was the alomost perfect exeperience for a New York sports fan. Amazing weather, a salute to to two heroes past…Tom Seaver and Jackie Robinson. A safe, friendly and fun ballpark with friendly and attentive staff. A win by the home team. All except my usual six month or so quizzical question. In …

Read moreCitifield Opener An Almost Perfect Day…But Why Not A Stub Still?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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