JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The calls and emails are welcomed and come in droves…this time of year, and I gladly answer as many calls, emails, texts and video messages form people changing careers or starting new ones, the same advice keeps ringing true, whether you have been at this for two weeks or gasp, almost 40 years. Expanding your …
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …
There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …
It’s always great to be learning, and this weekend we got a little peak into seeing how the effective social media sausage gets made yet again. Picture if you will next week at the NFL Draft and Trevor Lawrence goes with the top pick. He gets his hat, does his socially distanced interview and instead …
I was listening to Alec Baldwin’s great “Here’s the Thing” podcast this past week and his guest was the legendary musician/songwriter/activist David Crosby. Crosby, who has lived many a life, talked about what keeps him going more than the money. His answer was pretty simple, and it wasn’t contrived at all. The joy of seeing …
They have a franchise back, and a new stadium in the offing will bring a Super Bowl as well as a new home for NFL Media from its current digs in Culver City. So what else can head west with the Rams? How about the Pro Bowl, or even better, the Draft in future years. …
The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition the Yankees will use, to a new Kentucky Derby Champion, …
