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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NFL Network

NFL’s “Staycations” For Camp Take On More Value…

July 31, 2023 by Joe Favorito

There was a time when the road to NFL success started in outposts far and wide. Now its good to be home for the summer, with ever-increasing opportunities for expanding the brand tied to those at home. The Raiders are fully settled in in Henderson, Nevada while tthe Dallas Cowboys are still leaving Jerryworld for …

Read moreNFL’s “Staycations” For Camp Take On More Value…

Reese’s Senior Bowl Activations A Smart, Sweet Branding Score

February 6, 2022 by Joe Favorito

The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …

Read moreReese’s Senior Bowl Activations A Smart, Sweet Branding Score

Psaki, Peloton, Chucks and Access: Four To Watch…

January 23, 2021 by Joe Favorito

Quite an MLK Day week in and around the industry. I am going to try and do this as many weekends as possible, looking at a few things to be looking at as we go forward. Here are four from the week that are on the radar. Up Chucks: This was a big week for …

Read morePsaki, Peloton, Chucks and Access: Four To Watch…

Ice Is Nice: Radio Row, Twitter, “Not Done” And Other Musings From Super Bowl Week

February 3, 2018 by Joe Favorito

Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …

Read moreIce Is Nice: Radio Row, Twitter, “Not Done” And Other Musings From Super Bowl Week

In A Season Of Social Controversy, #MyCauseMyCleats Scored For NFL Again

December 8, 2017 by eastwin5

It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …

Read moreIn A Season Of Social Controversy, #MyCauseMyCleats Scored For NFL Again

March Madness of A Different Kind? College eSports Grows…

January 23, 2017 by eastwin5

The following was co-authored by Columbia student Maurice Eisenmann…   We are now heading towards “March Madness,” and on college campuses, a growing number of schools big and small, another type of madness is breaking out; collegiate eSports madness. Collegiate eSports, that is eSports that will involve competition amongst American colleges, is moving  to a …

Read moreMarch Madness of A Different Kind? College eSports Grows…

AR, VR, Radio Row And Girl Scout Cookies; Observations From Super Bowl

February 7, 2016 by eastwin5

Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …

Read moreAR, VR, Radio Row And Girl Scout Cookies; Observations From Super Bowl

Ghost of Christmas Future? NFL, NBA and Nike?

December 26, 2015 by eastwin5

The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …

Read moreGhost of Christmas Future? NFL, NBA and Nike?

Great Crossover Potential; Twitch, Madden and the NFL

September 29, 2015 by eastwin5

There were so many announcements last week around the evolving world of eSports crossing into the mainstream; Milwaukee Bucks owner Mark Lasry making an investment in a property, FanDuel buying into another, and the most curious, Turner and IMG/WME announcing plans to create their own “league.”  However the one that perhaps made the most sense …

Read moreGreat Crossover Potential; Twitch, Madden and the NFL

NFL Network Expands Its Signature Series…

December 31, 2014 by eastwin5

For the last several years the NFL Network and NFL Films have built “A Football Life” as their signature anthology series. From former players to coaches, owners and even teams, “A Football Life” tells the stories of some of the greatest, and most unique and sometimes tragic, personalities in the history of the NFL, all …

Read moreNFL Network Expands Its Signature Series…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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