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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week I was watching CBS Sunday when a story on the band Toto came on. Here is another of those iconic rock bands of decades ago still singing those songs for an audience that loves their sound. However it was not the idea of the vintage rockers that caught me, it was their …
I don’t know Joey Zanaboni, and really only came to know more of him through this Washington Post piece that talked about his lengthy career journey, issues overcome and more importantly the crux of the matter…how he created his own identifiable style, his own voice and how he brings joy to his job. As we …
Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …
I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …
It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …
It has been an interesting and insightful first month of the year, capped off for me by a word…and a theme…that continues to pop up in a glass hall full start to 2022. Joy. I thought about joy many times this month, when I read Jon Wertheim’s great piece in Sports Illustrated on Tom Brady. …
The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …
As New York State readies to welcome sports gambling this weekend, I thought about all those parking lots just across the George Washington Bridge in Fort Lee that will now have less traffic from people wandering across the bridge to place geotargeted bets on their mobile devices now. It will certainly be easier to get …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …