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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
A great year for storytelling. We wanted to list out some of our best reads…books we actually read, form the past year. Looking forward to early 2022 which will bring us Mike Sielski’s Kobe book, Ian O’Connor’s book on Coach K and many more, wayyy outside of sports as well. And as you will see, …
It’s a good week to talk about content creators. We had Dylan Sadiq, “The College Cuber,” and we recently caught up with “The King of NBA twitter,” Josiah Johnson on our podcast at Columbia (which we have just wrapped up six years doing by the way). Johnson, who ironically told us he had the unique …
It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
There it was again this Thanksgiving, in tis cherished end zone spot in the home of the Cowboys, the familiar red kettles of The Salvation Army. It is a partnership that dates back decades, but remains one of the most unique in the NFL. Why? Try finding another singular cause, or even a team-specific brand, …
We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis” takes its next, and last turn in what was a tumultuous 10 days of rants, mistruths, positioning, outcry, opinion and crisis management. On Sunday Rodgers will return …
The NFL is having a landmark year, and deservedly so. From recornd last second field goals, to New York having a pair of OT wins on a Sunday to Brady’s return, the headlines keep coming. And we hope the NBA, MLB and the NHL and MLS and on and on keep oushing all their own …
Three patches, three stories, that was the message this past week as the Philadelphia 76ers, LA Lakers and Washington Capitals all found a niche in breaking some new, and additional, ground for brands looking to engage with teams at the big five leagues in North America. On the historic side, you had the Capitals, who …
We did our play “Lombardi” 11 years ago at Circle in the Square theater, one of the characters who people learned the most from was Marie Lombardi, Vince’s wife, played by the great Judith Light. Marie gave fans an insight into the persona of the Hall of Fame coach that few knew about, and it …
We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …
