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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is no doubt that the Cannabis/CBD business is steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. On Monday USA Triathlon became the first National Governing Body to join the partnership growth, announcing a deal with Pure Spectrum, which is based in Colorado and that …
The fastest growing demo in the United States is the fifty and over market, a group, unless you are an ED medication largely is still missed by sports properties in the country, all looking to grab the younger demo as the fan for life. The reality is that those over fifty are living longer, have …
This week the NFL announced a wide ranging partnership with TicToc to engage more with a younger demo on the fast growing platform. Great news as we get closer to kickoff weekend. What is disappointing still is that many of the NFL’s most addressable faces and impactful individuals; head coaches, remain a vanishing breed on …
“I’m mentally exhausted.” And with that, at age 29, Indianapolis Colts star quarterback walked away from the game Saturday night. Now to be sure the mental exhaustion is tied to the myriad of injuries Luck has battled, and overcome, in his career, but to be able to speak clearly and publicly about the challenges he …
It remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and those players battling point by …
I’m going to do something I rarely do…repeat myself, albeit with a little update… Below is the piece I did last year this week, 10 years into this consulting business I have been doing. The good news is I’m still going and am more excited and energized about what is ahead at 55 than I …
It’s down to seven. The amount of NFL teams that will hit the road for training camp as the NFL’s Centennial season gets rolling. This year the Houston Texans will stay home after a few seasons travelling to The Greenbriar in West Virginia, and the Minnesota Vikings will be spending their second year at the …
So there it was Thursday night in prime time on ESPN. Spring football; full stands, established brands, some recognizable stars, a distinct game presentation, lots of tradition. It’s called the Canadian Football League. Right now by some count there are at least seven versions of spring or summer “football” out there in some form or …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …