JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following was done by colleague Scott Huntington The Super Bowl is a can’t-miss event every year. The game is just one part of the overall festivities. The commercials are also a major draw, with last year’s Super Bowl 52 costing advertisers about $5 million for a 30-second commercial. The lofty price makes sense, considering …
As our friend Mandy Antoniacci talks about in her TEDX talk, the value of looking up, and around, can never be underestimated in a society that is constantly looking down these days. So there we were at the New York Jets annual Kids Day celebration on Sunday and came upon some interesting bests and firsts, …
We are two weeks into the NFL season now, and thought it would be a good time to revisit the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about during a …
A guest post today from colleague Scott Huntington. The NFL season is kicking off, and football fans are eagerly anticipating what the new season will hold. As far as NFL broadcasts go, we can expect a few small changes. New Broadcast Teams Most of the NFL TV providers’ broadcast teams will stay largely the same …
The following originally appeared on Portada… There may be no more political sport than the global game of football, and there may be no more politicized sport in the United States than American football (@NFL). Last week, the global game reminded us that if it is to keep growing here, having the buy-in of the …
Say goodbye Mankato. After almost 50 years, the Minnesota Vikings are spending their NFL preseason at home, in their new TCO Performance Center in suburban Minneapolis. While there will be 11 teams on the road for training camps; keeping in mind the Rams, Raiders and Chargers will probably take up state of the art residences …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
A few weeks ago at the Sports PR Summit in New York we heard firsthand the brand reinvention of Michael Vick. From All Pro to prison to ow coach and commentator, Vick took is through his story point by point, with the honest and straightforward reality that makes him if not the best, then one …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
Time and patience. Those two ultra-important skills came up this past week in both discussions, and in of all places HBO’s Rock and Roll Hall of Fame Induction ceremony for the class of 2018, which is now running on the network pretty regularly. The appreciation and value of time came from Jon Bon Jovi, the …