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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
If you have spent any time around a locker room in New York in the past 40 years you knew who Robert Elkin was. Robert was a Zelig-like character, covering everything from boxing, where he once had a very unintentional and almost comical exchange with Mike Tyson during the boxer’s heyday, to high school track …
#FakeNews is the bane of everyone all year long. Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …
Spent four productive Pre Super Bowl days logging lots of Fitbit steps in and around downtown Atlanta produced some great experiences, meetings and observations. Here Ya Go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience …
We loved learning about how the Professional Bull Riders keep trying to grow and disrupt by, frankly being creative with their assets. Latest case in point… PBR is joining the Super Bowl Party with the first national brand commercial in the sport’s 26-year history, launching its new ad campaign, “Be Cowboy,” prior to kick off …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… Case in point. “We Are Triathletes,” the top-grossing documentary about triathlon is set to be released on DVD and …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …
The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …