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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
Time and patience. Those two ultra-important skills came up this past week in both discussions, and in of all places HBO’s Rock and Roll Hall of Fame Induction ceremony for the class of 2018, which is now running on the network pretty regularly. The appreciation and value of time came from Jon Bon Jovi, the …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these? (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …
We love connecting with smart people who have an idea and a passion and are finding ways to make it go. One we came across recently is FANTOM, a Facebook-based platform that is building a community of personalities looking to engage and aggregate shared voice around events big and small. Want to put a nice …
They may not be going to the playoffs, but the Dallas Cowboys unusual partnership with the Salvation Army still scored big cause marketing points this holiday season. Last season, Ezekiel Elliott caused a social media stir when he jumped into the Salvation Army kettles which adorn the back of the end zone at AT and …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
Ten years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …