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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Events like Super Bowl give you a chance to catch up with old friends and colleagues, one of which was NBA social pioneer Jeramie McPeek, who was quarterbacking all the social for the Super Bowl Host Committee in Houston. Jeramie has more than two decades of experience telling stories and achieving business objectives through traditional …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around the Bush Convention Center produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …
It started as a simple way for players to tell their story, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice. So this week, the NFL allowed hundreds of players …
The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …
We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …