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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. Since then we have seen it …
It had been a long time since “The Frozen Tundra” hosted a college game; 1983 to be exact, when the St. Norbert Green Knights faced the Fordham University Rams in “The Lombardi Bowl,” before a few hundred people as the two (then) Division III schools with ties to the legendary coach (the Packers train at …
This week as the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a global property, especially on Europe, the NFL continues to find its way, and no …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
Sometimes when you are the biggest and in many ways the most influential it’s easy to rest on ones laurels. However if you are the Dallas Cowboys, as successful a brand as there is in sports regardless of position on the field, you seem to always find ways to stay on top of the business …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to the …
Just a few years ago, Alaska Airlines took an early chance on a young and unproven Seattle Seahawks quarterback. He was looking to find ways to tie to the community, and AA, on a limited budget, needed an engaging face. We all know what happened with Russell Wilson after that, and Alaska Airlines reaped the …
The following was assembled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different form, the WLAF came and went, the UFL made an announcement about a spring league before going belly up, …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …