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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The overall potential for high school sports properties regionally and nationally remains a hot button for media and marketers, with many bullish on the future as national brands seek hyper local activity, cash strapped school districts look for ways to bring in revenue and media use cost-efficient tools to tell very worthy stories and capture …
It used to be a rite of summer as the local NFL team headed off to some far-off college for several weeks of hardnosed, secretive out of the way training camp that as conducted without distractions. Fans had to travel to find you, media was restricted, and the business of football went on its merry …
The latest in Tanner Simkins sitdowns with key executives is with Fantex CEO Buck French and their unique, and controversial, approach to literally investing in athletes… Buck French is Co-Founder and CEO of Fantex Holdings, a company that offers investable securities linked to the performance of athlete entertainer brands. French, who holds an MBA from …
There is no doubt that the power NBC has in the world of sports broadcasting these days. From the Olympics to Sunday Night Football to golf and the NHL the Peacock has maybe never been prouder for what it stands for in sports and sports business, across both of tis networks and into its digital …
It’s not the most compelling TV for those looking for fast action, and some media folks have criticized it for being too over the top with hype, but as a platform it is hard to argue that the NFL Draft as it stands today does not deliver for brand partners, fans, buzz and media content. …
In recent months we have continued to see the crossover of sport and entertainment, be it Drake playing a bigger role with the Toronto Raptors brand management, or Hollywood movers and shakers like Peter Guber and Thomas Tull taking more active roles in areas on the business side of sport. While certainly not new in …
In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and other uniform pieces to an audience who want different, at least to have in their closets. With …
The talk of gay male athletes coming out continued this week as Jason Collins joined the Nets, Michael Sam went through the NFL Combine, and closer to home, Drew University catcher Matt Kaplon revealed to his team that he was gay. As someone who went to an all-boys Catholic high school and had classmates and …
It started out as an answer to the defunct Continental Basketball Association, a way to help young, and mostly young players, in the U.S. through a minor league system that could mirror what baseball had done. Although that isn’t really where the NBA Development League is totally today, what has emerged is something perhaps more …
The past week after the Super Bowl, the Today Show, in the midst of its Olympic buzz, welcomed a global star to its air. It wasn’t Russell Wilson and his freshly minted NFL title; it wasn’t Alex Ovechkin, headed for Sochi and the homestanding Russian team; it wasn’t Lindsay Vonn, readying for her on-air role …
