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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …
This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the NFC and AFC title games are …
They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …
It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much …
Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a title he still holds today as B/R has grown from start-up …
Maybe it’s something about quarterbacks and insurance; the fact they need more on the field is one thing, but the fact that their low key personalities tend to make them good brand ambassadors is probably more important. Aaron Rodgers discount double check campaign for State Farm was and continues to be a huge hit, as …
It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now …
Trying to get a very busy and cash-challenged American public to focus on changing the bureaucratic healthcare system is certainly not easy, especially during the holiday season. However the hidden out of pocket costs when a person has to go out of their network even for simple procedures can be devastating to families and individuals …
On this Giving Back Tuesday we thought it appropriate to talk to someone about sports and philanthropy, so we reached out to our colleague Harrie Bakst. Harrie has really helped shape the world of sports, entertainment and philanthropy through his work at Weinstein Carnegie with business partner Sara Weinstein. They work with athletes, celebrities, brands …
It’s hard to get anyone in sports business to agree on anything, let alone a charity of choice. However one thing that is universally accepted this time of year is that the March of Dimes annual sports luncheon is the place to be every December. Over 600 attendees fill the ballroom of the Waldorf Astoria …