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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
Another look at the summer from our intern James Gumina. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to business strategy, it’s a lot to process. So, …
Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …
We have written, and seen so much about the emergence of what we have called “Sport Fashion” over the past year or so. The self-expression for athletes in the world of apparel used to be timed to events they had to attend, now it is a daily runway occurrence for those who choose to partake, …
September 30 in Canada is The annual National Day for Truth Reconciliation, also known as Orange Shirt Day. It is the day that serves as the latest in an ever-evolving process of recognizing atrocities committed and both educating and healing the ties with Indigenous peoples. A very difficult and complex task that cannot be solved …
What can I say? I’m survivin’ Crawling out these sheets to see another day What can I say? I’m survivin’ And I’m gonna be fine I’m gonna be fine I think I’ll be fine -Bastille I thought about those words from Bastille this past week as graduations and proms and so many other special family …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
When I first saw the reports of Naomi Osaka’s decision to forgo media at the French Open, I shook my head. As I had talked about with Mike Sielski of the Philadelphia Inquirer a few weeks ago, is this another example of the reinvention of the media/athlete celebrity dynamic, one which continues to fail while …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …
