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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As most return to campus, I randomly found a piece in Sunday’s New York Times on mom of Lady Gaga, Cynthia Germanotta, and her Sunday routine, and in that was a reference to #BeKind21. So, we went looking. Here’s what we found… Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges …
There it was this morning, news that one of the major leagues had brought on a prominent “influencer” and TikTok star to help them as an advisor. All well and good, another league trying to make a splash by involving someone with a larger following who may have an interest in the game, someone who …
College athletes, team managers and gear seem to have always had a good relationship. Now some entreprenurial managers have found a smart, simple, and growing way…and with more probably coming when NIL kicks in, to help athletes unload excess gear as they clean out the lockers and head put the door. Meet The Player’s Trunk, …
“We do it all the time in practice, and he (Jalen Suggs) usually makes the shot, it did not surprise me at all.” Those words from Gonzaga coach Mark Few really ring true on many levels when thinking about how Jalen Suggs banked in overtime buzzer beater can resonate in a new world order of …