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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
To me and many others, Radio Row at Super Bowl is what it will always be called. Like the name change at the former Tappan Zee Bridge…now the Mario Cuomo…or the switch of a stadium name…old habits are hard to break. But alas, as USAA has done with the second biggest live media gathering each …
There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …
There is a story I heard this year during the US Open. A media colleague of mine looked at the expanses of empty seats in the massive Bud Collins Media Center and harkened back to when it was opened way back at the end of the last century…aka before 2OOO…and sighed. ‘This was state of …
If you ever have the opportunity to go to the National Women’s Soccer League offices in Manhattan, you will see one of Commissioner Jessica Berman’s favorite quotes as soon as you get off the elevator. It is from Nelson Mandela, which he used numerous times, about the ability for sport to unify, engage and change …
Armand Duplantis and Sunny Choi, Stephen Nedoroscik and Amit Elor, Bob the Cap Catcher and Gabriel Medina. They are just a few of the names and faces who have entered our worlds during the Paris Olympics, in addition to the biggest of stars who we know of. It is a storytelling build that will also …
It was a busy three days in and around Kansas and Missouri this past week, all without actually venturing into the heart of Kansas City, Missouri, which I am looking forward to on a later trip this fall. Still even with touching the fringes of KC, there were a ton of best practices and learnings, …
In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …
As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …
There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America. Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …
What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …
