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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NWSL

The Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

April 25, 2025 by Joe Favorito

It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …

Read moreThe Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Violets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

March 21, 2025 by Joe Favorito

Even at big events on the grandest of stages, little things matter. They matter also on small stages thrust into the spotlight as well. Such was the case in four fun stops last week in and around the Big Apple. First was a night at The Paley Center for what was essentially a coming out …

Read moreViolets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

The Name Changes, The Experience Continues…Media Row at Super Bowl

February 12, 2025 by Joe Favorito

To me and many others, Radio Row at Super Bowl is what it will always be called. Like the name change at the former Tappan Zee Bridge…now the Mario Cuomo…or the switch of a stadium name…old habits are hard to break. But alas, as USAA has done with the second biggest live media gathering each …

Read moreThe Name Changes, The Experience Continues…Media Row at Super Bowl

Expansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

January 30, 2025 by Joe Favorito

There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …

Read moreExpansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

PWHL Finds The Balance In Storytelling…By Taking Some Of It On Themselves…

November 14, 2024 by Joe Favorito

There is a story I heard this year during the US Open. A media colleague of mine looked at the expanses of empty seats in the massive Bud Collins Media Center and harkened back to when it was opened way back at the end of the last century…aka before 2OOO…and sighed.  ‘This was state of …

Read morePWHL Finds The Balance In Storytelling…By Taking Some Of It On Themselves…

From The White House To The U.N., Reminders Of Being Bigger Than The Game…

September 24, 2024 by Joe Favorito

If you ever have the opportunity to go to the National Women’s Soccer League offices in Manhattan, you will see one of Commissioner Jessica Berman’s favorite quotes as soon as you get off the elevator. It is from Nelson Mandela, which he used numerous times, about the ability for sport to unify, engage and change …

Read moreFrom The White House To The U.N., Reminders Of Being Bigger Than The Game…

The Olympics Opens The Silos We Need To Keep Breaking…

August 10, 2024 by Joe Favorito

Armand Duplantis and Sunny Choi, Stephen Nedoroscik and Amit Elor, Bob the Cap Catcher and  Gabriel Medina. They are just a few of the names and faces who have entered our worlds during the Paris Olympics, in addition to the biggest of stars who we know of. It is a storytelling build that will also …

Read moreThe Olympics Opens The Silos We Need To Keep Breaking…

Lessons From The Road…Missouri and Kansas Style…

July 27, 2024 by Joe Favorito

It was a busy three days in and around Kansas and Missouri this past week, all without actually venturing into the heart of Kansas City, Missouri, which I am looking forward to on a later trip this fall. Still even with touching the fringes of KC, there were a ton of best practices and learnings, …

Read moreLessons From The Road…Missouri and Kansas Style…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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