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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NWSL

Diversity In Storytelling All Around. Three Good Listens To Start The Quarter…

July 9, 2024 by Joe Favorito

As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …

Read moreDiversity In Storytelling All Around. Three Good Listens To Start The Quarter…

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

Resilience, Dedication, Attention To Detail…Student Managers Get It Done…

May 18, 2024 by Joe Favorito

What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …

Read moreResilience, Dedication, Attention To Detail…Student Managers Get It Done…

Journaling Never Gets Old…

March 25, 2024 by Joe Favorito

A few weeks ago there was a great piece in the New York Times by Josephine Sittenfeld on the opportunities vs. the issues of writing things down in a journal, and then revisiting those notes and those stories years later. The piece pointed to a new tool that Apple was providing for digital journals, and …

Read moreJournaling Never Gets Old…

“They Are Good Copy”…Lessons From The Road This Week

March 23, 2024 by Joe Favorito

Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …

Read more“They Are Good Copy”…Lessons From The Road This Week

Next Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

January 27, 2024 by Joe Favorito

“We are tapping into a narrative that doesn’t involve gender.”  Colie Edison,   Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark  phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …

Read moreNext Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

Laveni, Parker And The Reminders Of Unexpected Joy….

January 14, 2024 by Joe Favorito

Friday night at the Anaheim Convention Center we were waiting for the first group of potential draftees to arrive for the red carpet for going to their seats, and hopefully, having their name called on stage by commissioner Jessica Berman. The first to arrive on the carpet was a little nervous but very excited about …

Read moreLaveni, Parker And The Reminders Of Unexpected Joy….

Monday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

December 11, 2023 by Joe Favorito

Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …

Read moreMonday Musings: “Hybrid Identities,” America’s Game, and The Lessons of Omar…

Monday Miscellany: Weaponizing The Media, Paperless Press Boxes, and Being Mistaken For A Star’s Dad…

November 14, 2023 by Joe Favorito

A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …

Read moreMonday Miscellany: Weaponizing The Media, Paperless Press Boxes, and Being Mistaken For A Star’s Dad…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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