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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road

October 8, 2023 by Joe Favorito

A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …

Read more500 Billion, 1.3 Million, Playing The Symphony; Lessons From The Road

The Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

August 31, 2023 by Joe Favorito

This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …

Read moreThe Noise is Getting Louder: Sports Played By Women Emerging From The “Permanent Emergent” List…

One Picture, Five Amazing Paths. We never Know Where They Go…

August 9, 2023 by Joe Favorito

One thing we like to remind students or job seekers is that sometimes the path chooses us, and we have to be open minded enough to take a risk and go down the road. Sometimes it leads to a dead end, sometimes to an off ramp, sometimes to the yellow brick road. We don’t always …

Read moreOne Picture, Five Amazing Paths. We never Know Where They Go…

The NFL Draft Remains The Ultimate Football Party: What If More Invitees Choose To Have Their Own?

April 29, 2023 by Joe Favorito

There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …

Read moreThe NFL Draft Remains The Ultimate Football Party: What If More Invitees Choose To Have Their Own?

“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

March 13, 2023 by Joe Favorito

“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …

Read more“Follow The Character,” “Long Term Greedy,” “Data and Storytelling”…Lessons From “Early March” Madness…

We Again Asked Colleagues For Who We Should Know…We Got 168 Responses, NONE of Which Were The Same…

February 16, 2023 by Joe Favorito

OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …

Read moreWe Again Asked Colleagues For Who We Should Know…We Got 168 Responses, NONE of Which Were The Same…

Grace, Charm, Humility…Lessons From Pele’ (And A Story As Well)

December 31, 2022 by Joe Favorito

Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …

Read moreGrace, Charm, Humility…Lessons From Pele’ (And A Story As Well)

Early Fall Listens…Entrepreneurship and Sustainability In Sports…

September 23, 2022 by Joe Favorito

As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …

Read moreEarly Fall Listens…Entrepreneurship and Sustainability In Sports…

Old Stuff, New Opportunities…Lessons Learned From A Morning at “The National”

July 30, 2022 by Joe Favorito

On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …

Read moreOld Stuff, New Opportunities…Lessons Learned From A Morning at “The National”

MLB Opens The Wider CBD Door In Sports…

June 27, 2022 by Joe Favorito

There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports.  The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …

Read moreMLB Opens The Wider CBD Door In Sports…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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