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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NWSL

April Fools 2022…NWSL to Bills To King James have some fun…

April 3, 2022 by Joe Favorito

Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …

Read moreApril Fools 2022…NWSL to Bills To King James have some fun…

Greatness Skips A Generation…Some Examples From The Week At Home…

January 16, 2021 by Joe Favorito

Normally, whatever that means, in early January I would be flitting from place to place around the country. Taking offspring back to school, heading to CES to learn more and more about the business we are in, and in recent years, a stop in the Nation’s Capitol to glean from our good friends at Monumental …

Read moreGreatness Skips A Generation…Some Examples From The Week At Home…

Quietest Day, Biggest Stage: Thoughts On What Needs To Be Next For Women’s Soccer

July 10, 2019 by Joe Favorito

We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …

Read moreQuietest Day, Biggest Stage: Thoughts On What Needs To Be Next For Women’s Soccer

Guest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…

July 7, 2019 by Joe Favorito

The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics   Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …

Read moreGuest Post: Hits, Misses, And What Can Come Next When USWNT Returns Home…

Low Risk Big Reward; A Major Global Brand Can Lift U.S. Women’s Soccer…

October 20, 2018 by Joe Favorito

The following originally ran on Portada… While LaLiga (@LaLiga) continues on with its battle to stage a regular season match in Miami in January amidst still surprising pushback, a club made an interesting next step announcement with a new, lower cost and strategic play for a point of entry into the American marketplace. On Tuesday, news broke …

Read moreLow Risk Big Reward; A Major Global Brand Can Lift U.S. Women’s Soccer…

Timbers Title The Textbook Sports Business Success

December 13, 2015 by eastwin5

Some of the greatest success stories in sport in the past few years have come when an organization has embraced the community and is a key part of the fabric of their city or town, and also turn that success into excellence on the field. We saw it last year, and again this year, with …

Read moreTimbers Title The Textbook Sports Business Success

Local Brands Can Ride The Coming Women’s Soccer Wave

May 30, 2015 by eastwin5

This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start  Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …

Read moreLocal Brands Can Ride The Coming Women’s Soccer Wave

An Impact You Can Hear; NYCFC On The Radio…

February 20, 2015 by eastwin5

In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …

Read moreAn Impact You Can Hear; NYCFC On The Radio…

Can Sky Blue Find The Black?

July 7, 2013 by eastwin5

They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent. They play in a soccer crazy corridor in a string facility between two major markets. They are in first place. Yet for all their success, fun and goodwill Sky Blue FC …

Read moreCan Sky Blue Find The Black?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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