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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …
We have had an amazing few months listening to people from a wide swath of backgrounds tell their stories of success and innovation. Thanks to our summer intern, Drew Antin, we can doculent and summarize many of these podcats, so no time better to get it going than a holiday weekend. First up we listen …
It’s not easy to spend little money and get high visibility in a closely watched professional sports broadcast, but kudos to Paramount for scoring a viral success for their recent horror release “Smile.” “Smile” stars Sosie Bacon as a psychiatrist haunted by an eerie presence, one which does all kinds of horrific things to victims …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
There has been a huge spike in the use of 50/50 raffles to draw both interest and philanthropy dollars in stadia and arenas across the country. What was once a sleepy, clunky, raffle ticket based fundraising tool that was only successful as the hawkers pushing tickets has grown into a must do for many, be …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
As we reach the midweek point of the first full week of June, a few best practices worth noting… Western Busts Social Media: Sometimes in the offseason it is difficult to keep fan engagement alive in college athletics. Student-athletes are off doing other things and the cyclical nature of college sports may have a University …
